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Content preview: Your weekly dose of industry insights, news, and thought-provoking
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Your weekly dose of industry insights, news, and thought-provoking articles=
for sales and marketing We keep our ear to the ground for the interesting =
stats, insights and discussion points you need to feel in the know. Below a=
re 5 must reads for your weekend. Database challenges tanking sales and mar=
keting ROI B2B companies face numerous challenges while maintaining and lev=
eraging the huge swathes of data that they collect. Various data architectu=
res, data management concerns, new BI analytics capabilities, and varying l=
evels of data maintenance literacy in the workplace are all adding to the c=
hallenges. Read More Guide to Hire the Best Digital Marketing Agency How ca=
n organisations select the best digital marketing company that brings diver=
se capabilities required for the job? Here are some ground rules that need =
to be followed. Read More 5 B2B Lead Generation Tactics to Strengthen Your =
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rk in the future. Power the enterprise sales funnel with more accurate B2B =
business leads, more appointments, and higher revenue. Read More Course Cor=
recting B2B Sales Leads Database Invalid, duplicate, incomplete, non-standa=
rdized, and non-compliant leads fail to create a scalable sales pipeline an=
d jeopardizes the entire sales process. B2B data cleansing and standardizat=
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duct Company increases category sales by 18% Discover how a leading clinica=
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<p style=3D"margin: 0;"><em>B2B companies face numerous =
challenges while maintaining and leveraging the huge swathes of data that t=
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nalytics capabilities, and varying levels of data maintenance literacy in t=
he workplace are all adding to the challenges.</em></p>=20
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ial, 'Helvetica Neue', Helvetica, sans-serif;font-size:14px;font-weight:400=
;letter-spacing:0px;line-height:150%;text-align:justify;mso-line-height-alt=
:21px;">=20
<p style=3D"margin: 0;"><em>Invalid, duplicate, incompl=
ete, non-standardized, and non-compliant leads fail to create a scalable sa=
les pipeline and jeopardizes the entire sales process. B2B data cleansing a=
nd standardization improves marketing-driven revenue and provides a full-fu=
nnel view of customer outreach performance.</em></p>=20
</div> </td>=20
</tr>=20
</tbody>=20
</table>=20
<table class=3D"button_block block-4" width=3D"100%" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"m=
so-table-lspace: 0pt; mso-table-rspace: 0pt;">=20
<tbody>=20
<tr>=20
<td class=3D"pad" style=3D"padding-bottom:20px;padding-le=
ft:5px;padding-right:10px;padding-top:20px;text-align:left;">=20
<div class=3D"alignment" align=3D"left"> <!--[if mso]><v=
:roundrect xmlns:v=3D"urn:schemas-microsoft-com:vml" xmlns:w=3D"urn:schemas=
-microsoft-com:office:word" href=3D"https://www.denave.com/resources/blogs/=
course-correcting-b2b-sales-leads-database/" style=3D"height:31px;width:131=
px;v-text-anchor:middle;" arcsize=3D"0%" stroke=3D"false" fillcolor=3D"#e33=
22b"><w:anchorlock/><v:textbox inset=3D"0px,0px,0px,0px"><center style=3D"c=
olor:#fcfbfb; font-family:Arial, sans-serif; font-size:14px"><![endif]--> <=
a href=3D"http://fmtrack.denave.com/v1/clk/bLyPu5vcQKK-sX9ReXiJMw,tI66k1KOQ=
Myfu5ny6XRjgQ,7,aHR0cHM6Ly93d3cuZGVuYXZlLmNvbS9yZXNvdXJjZXMvYmxvZ3MvY291cnN=
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ng-right:30px;font-size:14px;display:inline-block;letter-spacing:normal;"><=
span dir=3D"ltr" style=3D"word-break: break-word;"><span style=3D"line-heig=
ht: 21px;" dir=3D"ltr" data-mce-style><strong>Read More</strong></span></sp=
an></span></a> <!--[if mso]></center></v:textbox></v:roundrect><![endif]-->=
=20
</div> </td>=20
</tr>=20
</tbody>=20
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border-bottom: 0px; border-left: 0px;">=20
<div class=3D"border">=20
<table class=3D"image_block block-2" width=3D"100%" border=
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so-table-lspace: 0pt; mso-table-rspace: 0pt;">=20
<tbody>=20
<tr>=20
<td class=3D"pad" style=3D"width:100%;padding-right:0px;p=
adding-left:0px;padding-top:15px;padding-bottom:10px;">=20
<div class=3D"alignment" align=3D"center" style=3D"line-=
height:10px">=20
<img src=3D"https://d15k2d11r6t6rl.cloudfront.net/publi=
c/users/Integrators/BeeProAgency/548261_529407/editor_images/b2bsalesleads.=
jpg" style=3D"display: block; height: auto; border: 0; width: 249px; max-wi=
dth: 100%;" width=3D"249" alt=3D"Divided trash bins" title=3D"Divided trash=
bins">=20
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able-lspace: 0pt; mso-table-rspace: 0pt; background-color: #f5f7f8;">=20
<tbody>=20
<tr>=20
<td>=20
<table class=3D"row-content stack" align=3D"center" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-tabl=
e-lspace: 0pt; mso-table-rspace: 0pt; background-color: #ffffff; color: #00=
0000; width: 655px;" width=3D"655">=20
<tbody>=20
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<td class=3D"column column-1" width=3D"41.666666666666664%" st=
yle=3D"mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-weight: 400; text=
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<table class=3D"image_block block-2" width=3D"100%" border=3D=
"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-=
table-lspace: 0pt; mso-table-rspace: 0pt;">=20
<tbody>=20
<tr>=20
<td class=3D"pad" style=3D"width:100%;padding-right:0px;pa=
dding-left:0px;padding-top:10px;padding-bottom:10px;">=20
<div class=3D"alignment" align=3D"center" style=3D"line-h=
eight:10px">=20
<img src=3D"https://d15k2d11r6t6rl.cloudfront.net/public=
/users/Integrators/BeeProAgency/548261_529407/editor_images/danone.jpg" sty=
le=3D"display: block; height: auto; border: 0; width: 249px; max-width: 100=
%;" width=3D"249" alt=3D"Biodegradable bag" title=3D"Biodegradable bag">=20
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<td class=3D"column column-2" width=3D"58.333333333333336%" st=
yle=3D"mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-weight: 400; text=
-align: left; padding-left: 10px; padding-right: 10px; vertical-align: top;=
border-top: 0px; border-right: 0px; border-bottom: 0px; border-left: 0px;"=
>=20
<table class=3D"heading_block block-2" width=3D"100%" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"m=
so-table-lspace: 0pt; mso-table-rspace: 0pt;">=20
<tbody>=20
<tr>=20
<td class=3D"pad" style=3D"text-align:center;width:100%;pa=
dding-top:10px;"> <h1 style=3D"margin: 0; color: #0795bd; direction: ltr; f=
ont-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-size: 16px=
; font-weight: 700; letter-spacing: normal; line-height: 120%; text-align: =
left; margin-top: 0; margin-bottom: 0;"><a href=3D"http://fmtrack.denave.co=
m/v1/clk/bLyPu5vcQKK-sX9ReXiJMw,BXAEFZJvSQ-R877hm7HVpQ,8,aHR0cHM6Ly93d3cuZG=
VuYXZlLmNvbS9jYXNlLXN0dWR5L3RoZXJhcGV1dGljLWNsaW5pY2FsLW51dHJpdGlvbi1wcm9kd=
WN0LWNvbXBhbnktaW5jcmVhc2VzLWNhdGVnb3J5LXNhbGVzLWJ5LTE4P3V0bV9zb3VyY2U9Zm1f=
ZW1haWwmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY29udGVudD0yMjE3MzQmX2ZtX3N0PUVBNDk1NkU=
2QzNCOTlGNkZEQ0IwMTczRTQwOUNDRjM2QjlENTkyMDYwQTkxOTM0N0Q3QUU4OEEyQTlGNDIyMT=
I5QkRCREZBRUJEN0M4MDM5MTdBNDlDRUVBNzY4MEU0Mw,1,N18wXzYyMjczMw" target=3D"_b=
lank" style=3D"text-decoration: underline; color: #0795bd;" rel=3D"noopener=
"><strong>Therapeutic & Clinical Nutrition Product Company increases ca=
tegory sales by 18%</strong></a></h1> </td>=20
</tr>=20
</tbody>=20
</table>=20
<table class=3D"paragraph_block block-3" width=3D"100%" borde=
r=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"=
mso-table-lspace: 0pt; mso-table-rspace: 0pt; word-break: break-word;">=20
<tbody>=20
<tr>=20
<td class=3D"pad" style=3D"padding-top:10px;">=20
<div style=3D"color:#393d47;direction:ltr;font-family:Ari=
al, 'Helvetica Neue', Helvetica, sans-serif;font-size:14px;font-weight:400;=
letter-spacing:0px;line-height:150%;text-align:justify;mso-line-height-alt:=
21px;">=20
<p style=3D"margin: 0;"><em>Discover how a leading clini=
cal nutrition company overcame the challenges of inadequate and obsolete da=
ta tracking processes across markets using Denave=E2=80=99s proprietary ret=
ail analytics solutions and enhancing its product category sales by 18%. </=
em></p>=20
</div> </td>=20
</tr>=20
</tbody>=20
</table>=20
<table class=3D"button_block block-4" width=3D"100%" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"m=
so-table-lspace: 0pt; mso-table-rspace: 0pt;">=20
<tbody>=20
<tr>=20
<td class=3D"pad" style=3D"padding-bottom:10px;padding-rig=
ht:10px;padding-top:20px;text-align:left;">=20
<div class=3D"alignment" align=3D"left"> <!--[if mso]><v:=
roundrect xmlns:v=3D"urn:schemas-microsoft-com:vml" xmlns:w=3D"urn:schemas-=
microsoft-com:office:word" href=3D"https://www.denave.com/case-study/therap=
eutic-clinical-nutrition-product-company-increases-category-sales-by-18/" s=
tyle=3D"height:31px;width:131px;v-text-anchor:middle;" arcsize=3D"0%" strok=
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x,0px,0px"><center style=3D"color:#fcfbfb; font-family:Arial, sans-serif; f=
ont-size:14px"><![endif]--> <a href=3D"http://fmtrack.denave.com/v1/clk/bLy=
Pu5vcQKK-sX9ReXiJMw,somJCoRdQH-7oRIf4EKPiA,9,aHR0cHM6Ly93d3cuZGVuYXZlLmNvbS=
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r:#e3322b;border-radius:0px;width:auto;border-top:1px solid #e3322b;font-we=
ight:400;border-right:1px solid #e3322b;border-bottom:1px solid #e3322b;bor=
der-left:1px solid #e3322b;padding-top:5px;padding-bottom:5px;font-family:A=
rial, 'Helvetica Neue', Helvetica, sans-serif;text-align:center;mso-border-=
alt:none;word-break:keep-all;"><span style=3D"padding-left:30px;padding-rig=
ht:30px;font-size:14px;display:inline-block;letter-spacing:normal;"><span d=
ir=3D"ltr" style=3D"word-break: break-word;"><span style=3D"line-height: 21=
px;" dir=3D"ltr" data-mce-style><strong>Read More</strong></span></span></s=
pan></a> <!--[if mso]></center></v:textbox></v:roundrect><![endif]-->=20
</div> </td>=20
</tr>=20
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</tr>=20
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</tr>=20
</tbody>=20
</table>=20
<table class=3D"row row-8" align=3D"center" width=3D"100%" border=3D"=
0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-t=
able-lspace: 0pt; mso-table-rspace: 0pt; background-color: #f5f7f8; backgro=
und-position: center top;">=20
<tbody>=20
<tr>=20
<td>=20
<table class=3D"row-content stack" align=3D"center" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-tabl=
e-lspace: 0pt; mso-table-rspace: 0pt; background-color: #ffffff; color: #00=
0000; width: 655px;" width=3D"655">=20
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e-lspace: 0pt; mso-table-rspace: 0pt; font-weight: 400; text-align: left; b=
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ht: 0px solid #D4F9EF; border-top: 0px solid #D4F9EF; padding-left: 25px; p=
adding-right: 25px; vertical-align: top; padding-top: 10px; padding-bottom:=
0px;">=20
<table class=3D"paragraph_block block-1" width=3D"100%" borde=
r=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"=
mso-table-lspace: 0pt; mso-table-rspace: 0pt; word-break: break-word;">=20
<tbody>=20
<tr>=20
<td class=3D"pad">=20
<div style=3D"color:#393d47;direction:ltr;font-family:Ari=
al, 'Helvetica Neue', Helvetica, sans-serif;font-size:16px;font-weight:400;=
letter-spacing:0px;line-height:150%;text-align:center;mso-line-height-alt:2=
4px;">=20
<p style=3D"margin: 0;"><strong><a href=3D"http://fmtrac=
k.denave.com/v1/clk/bLyPu5vcQKK-sX9ReXiJMw,2V-I-ZVTQyOkXzHrZn7eSw,10,aHR0cH=
M6Ly93d3cuZGVuYXZlLmNvbS9yZXNvdXJjZXMvYmxvZ3M_dXRtX3NvdXJjZT1mbV9lbWFpbCZ1d=
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=3D"text-decoration: underline; color: #0795bd;" rel=3D"noopener">Click her=
e</a> to get more such interesting insights and industry updates.</strong><=
/p>=20
</div> </td>=20
</tr>=20
</tbody>=20
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<table class=3D"social_block block-2" width=3D"100%" border=
=3D"0" cellpadding=3D"10" cellspacing=3D"0" role=3D"presentation" style=3D"=
mso-table-lspace: 0pt; mso-table-rspace: 0pt;">=20
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<td class=3D"pad">=20
<div class=3D"alignment" style=3D"text-align:center;">=20
<table class=3D"social-table" width=3D"184px" border=3D"=
0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-t=
able-lspace: 0pt; mso-table-rspace: 0pt; display: inline-block;">=20
<tbody>=20
<tr>=20
<td style=3D"padding:0 7px 0 7px;"><a href=3D"http://=
fmtrack.denave.com/v1/clk/bLyPu5vcQKK-sX9ReXiJMw,fyqW9PbuTLiSYZ0NxCtnXg,11,=
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book" title=3D"facebook" style=3D"display: block; height: auto; border: 0;"=
></a></td>=20
<td style=3D"padding:0 7px 0 7px;"><a href=3D"http://=
fmtrack.denave.com/v1/clk/bLyPu5vcQKK-sX9ReXiJMw,XsJxBGigQjasID-sWrWqBQ,12,=
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le=3D"twitter" style=3D"display: block; height: auto; border: 0;"></a></td>=
=20
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fmtrack.denave.com/v1/clk/bLyPu5vcQKK-sX9ReXiJMw,YdE_YFOZSwuzv4rrPsCgxg,13,=
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><img src=3D"https://app-rsrc.getbee.io/public/resources/social-networks-ic=
on-sets/circle-color/linkedin@2x.png" width=3D"32" height=3D"32" alt=3D"Lin=
kedin" title=3D"linkedin" style=3D"display: block; height: auto; border: 0;=
"></a></td>=20
<td style=3D"padding:0 7px 0 7px;"><a href=3D"http://=
fmtrack.denave.com/v1/clk/bLyPu5vcQKK-sX9ReXiJMw,Bdl8jECNScq066dK4LZpOw,14,=
aHR0cHM6Ly93d3cuaW5zdGFncmFtLmNvbS9kZW5hdmVnbG9iYWwvP3V0bV9zb3VyY2U9Zm1fZW1=
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kRCREZBRUJEN0M4MDM5MTdBNDlDRUVBNzY4MEU0Mw,1,N18wXzYyMjczMw" target=3D"_blan=
k"><img src=3D"https://app-rsrc.getbee.io/public/resources/social-networks-=
icon-sets/circle-color/instagram@2x.png" width=3D"32" height=3D"32" alt=3D"=
Instagram" title=3D"instagram" style=3D"display: block; height: auto; borde=
r: 0;"></a></td>=20
</tr>=20
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</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
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</tr>=20
</tbody>=20
</table> <!-- End -->=20
<div style=3D"font-size: 10px;line-height: 12px;background: white;padding=
: 10px;">=20
<p style=3D"font-size: 10px; line-height: 12px; text-align: center;"> <s=
pan style=3D"line-height: 14px;color: rgb(31, 29, 29);font-size: 12px;"> Me=
ssage sent by Denave at 2nd floor, A- 154A, Sector 63, 201307,Noida, Uttar =
Pradesh, India. </span> </p>=20
<p style=3D"font-size: 10px; line-height: 12px; text-align: center;"> <s=
pan style=3D"line-height: 14px;color: rgb(6, 6, 6);font-size: 12px;"> Don't=
want to receive emails from us? Manage your email preferences <a style=3D"=
text-decoration: underline;color: #000000;" href=3D"https://denave-org.fres=
hmarketer.com/mas/api/v1/subscription-preferences?fm_digest=3DEA4956E6C3B99=
F6FDCB0173E409CCF3686742D5F6F46C40F25F25CE1B2DE5DA907F658C875AAA1AECB85BE3B=
8836E9FA3A46064624AB7B4EADA54C42933E679EB758ECA8F0048F5451B90B03ED0A0B00D71=
3A70C601E487E493ED41C05B82D14EDF350253D804139C95E40667F2EF065" target=3D"_b=
lank" rel=3D"noopener" clicktracking=3D"off">here</a>.<br> </span> </p>=20
</div> =20
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