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Your weekly dose of industry insights, news, and thought-provoking articles=
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stats, insights and discussion points you need to feel in the know. Below a=
re 5 must reads for your weekend. Denave=E2=80=99s digital demand generatio=
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l paradigm is facing newer challenges everyday and needs a strategic revamp=
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                 <td class=3D"pad" style=3D"padding-right:5px;text-align:ce=
nter;width:100%;padding-top:10px;"> <h1 style=3D"margin: 0; color: #0795bd;=
 direction: ltr; font-family: Arial, 'Helvetica Neue', Helvetica, sans-seri=
f; font-size: 16px; font-weight: 700; letter-spacing: normal; line-height: =
120%; text-align: left; margin-top: 0; margin-bottom: 0;"><a href=3D"http:/=
/fmtrack.denave.com/v1/clk/6CHreZWoQ_yoX9fHwyQbMg,0re9HIKDRKeJQmtMrfRy4w,0,=
aHR0cHM6Ly93d3cuZGVuYXZlLmNvbS9jYXNlLXN0dWR5L2RlbmF2ZXMtZGlnaXRhbC1kZW1hbmQ=
tZ2VuZXJhdGlvbi1wcm9ncmFtLWdlbmVyYXRlZC0yN20td29ydGgtb2YtcGlwZWxpbmUtdmFsdW=
UvP3V0bV9zb3VyY2U9Zm1fZW1haWwmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY29udGVudD0yMTY4M=
jMmX2ZtX3N0PUVBNDk1NkU2QzNCOTlGNkZEQ0IwMTczRTQwOUNDRjM2QjlENTkyMDYwQTkxOTM0=
N0Q3QUU4OEEyQTlGNDIyMTJDQzk3OUFCMTJCOUZCQUE1Nzg3RTdFQTA4M0NDNkIwNQ,1,N18wXz=
YyMjczMw" target=3D"_blank" style=3D"text-decoration: underline; color: #07=
95bd;" rel=3D"noopener"><strong>Denave=E2=80=99s digital demand generation =
program generated $27M worth of pipeline value</strong></a></h1> </td>=20
                </tr>=20
               </tbody>=20
              </table>=20
              <table class=3D"paragraph_block block-3" width=3D"100%" borde=
r=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"=
mso-table-lspace: 0pt; mso-table-rspace: 0pt; word-break: break-word;">=20
               <tbody>=20
                <tr>=20
                 <td class=3D"pad" style=3D"padding-left:5px;padding-top:10=
px;">=20
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al, 'Helvetica Neue', Helvetica, sans-serif;font-size:14px;font-weight:400;=
letter-spacing:0px;line-height:150%;text-align:justify;mso-line-height-alt:=
21px;">=20
                   <p style=3D"margin: 0;"><em>Learn how Denave=E2=80=99s d=
igital demand generation engine enabled a US-based leading multinational co=
mputer technology company generate <strong>USD 27M pipeline spanning across=
 6 countries</strong> with over 20K accounts touched.</em></p>=20
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                </tr>=20
               </tbody>=20
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so-table-lspace: 0pt; mso-table-rspace: 0pt;">=20
               <tbody>=20
                <tr>=20
                 <td class=3D"pad" style=3D"padding-bottom:40px;padding-rig=
ht:10px;padding-top:20px;text-align:left;">=20
                  <div class=3D"alignment" align=3D"left"> <!--[if mso]><v:=
roundrect xmlns:v=3D"urn:schemas-microsoft-com:vml" xmlns:w=3D"urn:schemas-=
microsoft-com:office:word" href=3D"https://www.denave.com/case-study/denave=
s-digital-demand-generation-program-generated-27m-worth-of-pipeline-value/"=
 style=3D"height:30px;width:131px;v-text-anchor:middle;" arcsize=3D"0%" str=
oke=3D"false" fillcolor=3D"#e3322b"><w:anchorlock/><v:textbox inset=3D"0px,=
0px,0px,0px"><center style=3D"color:#fcfbfb; font-family:Arial, sans-serif;=
 font-size:14px"><![endif]--> <a href=3D"http://fmtrack.denave.com/v1/clk/6=
CHreZWoQ_yoX9fHwyQbMg,0re9HIKDRKeJQmtMrfRy4w,1,aHR0cHM6Ly93d3cuZGVuYXZlLmNv=
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nt-weight:400;border-right:1px solid #e3322b;border-bottom:1px solid #e3322=
b;border-left:1px solid #e3322b;padding-top:5px;padding-bottom:5px;font-fam=
ily:Arial, 'Helvetica Neue', Helvetica, sans-serif;text-align:center;mso-bo=
rder-alt:none;word-break:keep-all;"><span style=3D"padding-left:30px;paddin=
g-right:30px;font-size:14px;display:inline-block;letter-spacing:normal;"><s=
pan dir=3D"ltr" style=3D"word-break: break-word;"><span style=3D"line-heigh=
t: 21px;" dir=3D"ltr" data-mce-style><strong>Read More</strong></span></spa=
n></span></a> <!--[if mso]></center></v:textbox></v:roundrect><![endif]-->=20
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0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-t=
able-lspace: 0pt; mso-table-rspace: 0pt; background-color: #f5f7f8;">=20
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          <table class=3D"row-content stack" align=3D"center" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-tabl=
e-lspace: 0pt; mso-table-rspace: 0pt; background-color: #ffffff; color: #00=
0000; width: 655px;" width=3D"655">=20
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6%" style=3D"mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-weight: 400=
; text-align: left; padding-left: 10px; padding-right: 10px; vertical-align=
: top; border-top: 0px; border-right: 0px; border-bottom: 0px; border-left:=
 0px;">=20
              <div class=3D"border">=20
               <table class=3D"heading_block block-2" width=3D"100%" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"m=
so-table-lspace: 0pt; mso-table-rspace: 0pt;">=20
                <tbody>=20
                 <tr>=20
                  <td class=3D"pad" style=3D"padding-right:5px;text-align:c=
enter;width:100%;padding-top:10px;"> <h1 style=3D"margin: 0; color: #0795bd=
; direction: ltr; font-family: Arial, 'Helvetica Neue', Helvetica, sans-ser=
if; font-size: 16px; font-weight: 700; letter-spacing: normal; line-height:=
 120%; text-align: left; margin-top: 0; margin-bottom: 0;"><a href=3D"http:=
//fmtrack.denave.com/v1/clk/6CHreZWoQ_yoX9fHwyQbMg,nCnpsbV8TQW_nfmwfgyPBQ,2=
,aHR0cHM6Ly93d3cuZGVuYXZlLmNvbS9lYm9vay9iMmItZGF0YS1tYW5hZ2VtZW50LWd1aWRlLW=
Zvci10YXJnZXRlZC1zYWxlcy1tYXJrZXRpbmctY2FtcGFpZ25zLz91dG1fc291cmNlPWZtX2VtY=
WlsJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NvbnRlbnQ9MjE2ODIzJl9mbV9zdD1FQTQ5NTZFNkMz=
Qjk5RjZGRENCMDE3M0U0MDlDQ0YzNkI5RDU5MjA2MEE5MTkzNDdEN0FFODhBMkE5RjQyMjEyQ0M=
5NzlBQjEyQjlGQkFBNTc4N0U3RUEwODNDQzZCMDU,1,N18wXzYyMjczMw" target=3D"_blank=
" style=3D"text-decoration: underline; color: #0795bd;" rel=3D"noopener"><s=
trong>B2B Data Management Guide for Targeted Sales &amp; Marketing Campaign=
s</strong></a></h1> </td>=20
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er=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D=
"mso-table-lspace: 0pt; mso-table-rspace: 0pt; word-break: break-word;">=20
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                  <td class=3D"pad" style=3D"padding-left:5px;padding-top:1=
0px;">=20
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ial, 'Helvetica Neue', Helvetica, sans-serif;font-size:14px;font-weight:400=
;letter-spacing:0px;line-height:150%;text-align:justify;mso-line-height-alt=
:21px;">=20
                    <p style=3D"margin: 0;"><em>Database errors can cascade=
 costly errors into the entire B2B demand generation campaigns.</em> <em>Ma=
rketers must pay attention to their B2B corporate database and factor in es=
sential changes for getting the maximum yield out of it. Read our latest gu=
ide to understand the fundamentals of B2B data management. </em></p>=20
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so-table-lspace: 0pt; mso-table-rspace: 0pt;">=20
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ft:5px;padding-right:10px;padding-top:20px;text-align:left;">=20
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:roundrect xmlns:v=3D"urn:schemas-microsoft-com:vml" xmlns:w=3D"urn:schemas=
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anagement-guide-for-targeted-sales-marketing-campaigns/" style=3D"height:30=
px;width:131px;v-text-anchor:middle;" arcsize=3D"0%" stroke=3D"false" fillc=
olor=3D"#e3322b"><w:anchorlock/><v:textbox inset=3D"0px,0px,0px,0px"><cente=
r style=3D"color:#fcfbfb; font-family:Arial, sans-serif; font-size:14px"><!=
[endif]--> <a href=3D"http://fmtrack.denave.com/v1/clk/6CHreZWoQ_yoX9fHwyQb=
Mg,nCnpsbV8TQW_nfmwfgyPBQ,3,aHR0cHM6Ly93d3cuZGVuYXZlLmNvbS9lYm9vay9iMmItZGF=
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lock;color:#fcfbfb;background-color:#e3322b;border-radius:0px;width:auto;bo=
rder-top:1px solid #e3322b;font-weight:400;border-right:1px solid #e3322b;b=
order-bottom:1px solid #e3322b;border-left:1px solid #e3322b;padding-top:5p=
x;padding-bottom:5px;font-family:Arial, 'Helvetica Neue', Helvetica, sans-s=
erif;text-align:center;mso-border-alt:none;word-break:keep-all;"><span styl=
e=3D"padding-left:30px;padding-right:30px;font-size:14px;display:inline-blo=
ck;letter-spacing:normal;"><span dir=3D"ltr" style=3D"word-break: break-wor=
d;"><span style=3D"line-height: 21px;" dir=3D"ltr" data-mce-style><strong>R=
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 border-bottom: 0px; border-left: 0px;">=20
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so-table-lspace: 0pt; mso-table-rspace: 0pt;">=20
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adding-left:0px;padding-top:10px;padding-bottom:10px;">=20
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yle=3D"mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-weight: 400; text=
-align: left; padding-left: 10px; padding-right: 10px; vertical-align: top;=
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so-table-lspace: 0pt; mso-table-rspace: 0pt;">=20
               <tbody>=20
                <tr>=20
                 <td class=3D"pad" style=3D"padding-left:5px;padding-right:=
5px;text-align:center;width:100%;padding-top:10px;"> <h1 style=3D"margin: 0=
; color: #0795bd; direction: ltr; font-family: Arial, 'Helvetica Neue', Hel=
vetica, sans-serif; font-size: 16px; font-weight: 700; letter-spacing: norm=
al; line-height: 120%; text-align: left; margin-top: 0; margin-bottom: 0;">=
<a href=3D"http://fmtrack.denave.com/v1/clk/6CHreZWoQ_yoX9fHwyQbMg,RiFTcu1g=
QpG4Ry4eDLYQ8w,4,aHR0cHM6Ly93d3cuZGVuYXZlLmNvbS9yZXNvdXJjZXMvYmxvZ3Mva2V5LW=
RlbWFuZC1nZW5lcmF0aW9uLWtwaXMtdG8tdHJhY2stYWNyb3NzLW1hcmtldGluZy1jaGFubmVsc=
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Jl9mbV9zdD1FQTQ5NTZFNkMzQjk5RjZGRENCMDE3M0U0MDlDQ0YzNkI5RDU5MjA2MEE5MTkzNDd=
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MjczMw" target=3D"_blank" style=3D"text-decoration: underline; color: #0795=
bd;" rel=3D"noopener"><strong>Key Demand Generation KPIs to Track across Ma=
rketing Channels</strong></a></h1> </td>=20
                </tr>=20
               </tbody>=20
              </table>=20
              <table class=3D"paragraph_block block-3" width=3D"100%" borde=
r=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"=
mso-table-lspace: 0pt; mso-table-rspace: 0pt; word-break: break-word;">=20
               <tbody>=20
                <tr>=20
                 <td class=3D"pad" style=3D"padding-left:5px;padding-right:=
5px;padding-top:10px;">=20
                  <div style=3D"color:#393d47;direction:ltr;font-family:Ari=
al, 'Helvetica Neue', Helvetica, sans-serif;font-size:14px;font-weight:400;=
letter-spacing:0px;line-height:150%;text-align:justify;mso-line-height-alt:=
21px;">=20
                   <p style=3D"margin: 0;"><em>Modern B2B demand generation=
 campaigns get paralyzed due to a lack of reliable campaign data that gives=
 a unified view of their campaigns=E2=80=99 performances. Marketers need to=
 identify the right set of metrics for every channel and align it with thei=
r revenue goals to measure the gap between desired and actual outcomes.</em=
></p>=20
                  </div> </td>=20
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               <tbody>=20
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                 <td class=3D"pad" style=3D"padding-bottom:30px;padding-rig=
ht:10px;padding-top:20px;text-align:left;">=20
                  <div class=3D"alignment" align=3D"left"> <!--[if mso]><v:=
roundrect xmlns:v=3D"urn:schemas-microsoft-com:vml" xmlns:w=3D"urn:schemas-=
microsoft-com:office:word" href=3D"https://www.denave.com/resources/blogs/k=
ey-demand-generation-kpis-to-track-across-marketing-channels/" style=3D"hei=
ght:30px;width:131px;v-text-anchor:middle;" arcsize=3D"0%" stroke=3D"false"=
 fillcolor=3D"#e3322b"><w:anchorlock/><v:textbox inset=3D"0px,0px,0px,0px">=
<center style=3D"color:#fcfbfb; font-family:Arial, sans-serif; font-size:14=
px"><![endif]--> <a href=3D"http://fmtrack.denave.com/v1/clk/6CHreZWoQ_yoX9=
fHwyQbMg,Frr5gZwtRrCUOoUgOWB4mA,5,aHR0cHM6Ly93d3cuZGVuYXZlLmNvbS9yZXNvdXJjZ=
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                      <td style=3D"padding:0 7px 0 7px;"><a href=3D"http://=
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=20
                      <td style=3D"padding:0 7px 0 7px;"><a href=3D"http://=
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                     </tr>=20
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