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To: Sudhir Kumar Sudhir Kumar <sudhir.kumar@wtmwebshop.com>
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Content preview: Your weekly dose of industry insights, news, and thought-provoking
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Your weekly dose of industry insights, news, and thought-provoking articles=
for sales and marketing We keep our ear to the ground for the interesting =
stats, insights and discussion points you need to feel in the know. Below a=
re 5 must reads for your weekend. 6 Ways to Integrate Offline & Online Mark=
eting for Business Growth Struck with siloed, slow, and spine wrecking fiel=
d sales marketing processes that don=E2=80=99t deliver? Discover the path t=
o high-profit field sales service prospecting for breakthrough results. Bus=
inesses can spur growth and substantially achieve many business benefits by=
aligning offline and online marketing channels. Read More Revenue Enableme=
nt through Retail Analytics Customer expectations are changing every day, a=
nd retailers must meet those expectations to survive and compete in the mar=
ket. Retail analytics solutions will help brands understand their customers=
up close and comprehensively. Analysing the store data will allow retailer=
s to plug operational gaps and transform their store into a sales powerhous=
e. Read More Expanding Brand Reach and Maximizing ROI through Tele and Feet=
-on-Street Engine Modern B2B enterprises are leveraging a proven blended sa=
les methodology comprising of telesales services and field marketing servic=
es to build lead pipeline and maximize conversions. Read More 5 Demand Gen =
Strategies for High Quality Leads in Singapore Traditional B2B lead generat=
ion practices are no longer effective in today=E2=80=99s rapidly evolving m=
arketplace. Companies need a robust demand generation strategy to improve t=
heir lead quality and expand the sales funnel. Read More Digital Marketing =
Checklist Every SMB Should Prepare Before Getting Started Here is a guide t=
o help small and medium businesses get started with in-house digital market=
ing function and build expertise from scratch. The first steps to take, bes=
t practices to follow, and common mistakes to avoid: everything SMBs should=
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r; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-size: =
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style=3D"text-decoration: underline; color: #0795bd;" rel=3D"noopener"><str=
ong>6 Ways to Integrate Offline & Online Marketing for Business Growth<=
/strong></a></h1> </td>=20
</tr>=20
</tbody>=20
</table>=20
<table class=3D"paragraph_block" width=3D"100%" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-tabl=
e-lspace: 0pt; mso-table-rspace: 0pt; word-break: break-word;">=20
<tbody>=20
<tr>=20
<td style=3D"padding-left:5px;padding-top:10px;">=20
<div style=3D"color:#393d47;direction:ltr;font-family:Ari=
al, 'Helvetica Neue', Helvetica, sans-serif;font-size:14px;font-weight:400;=
letter-spacing:0px;line-height:150%;text-align:justify;mso-line-height-alt:=
21px;">=20
<p style=3D"margin: 0;"><em>Struck with siloed, slow, an=
d spine wrecking field sales marketing processes that don=E2=80=99t deliver=
? Discover the path to high-profit field sales service prospecting for brea=
kthrough results. Businesses can spur growth and substantially achieve many=
business benefits by aligning offline and online marketing channels.</em><=
/p>=20
</div> </td>=20
</tr>=20
</tbody>=20
</table>=20
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<tbody>=20
<tr>=20
<td style=3D"padding-bottom:40px;padding-right:10px;paddin=
g-top:20px;text-align:left;">=20
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line-height: 21px;" data-mce-style=3D"font-size: 14px; line-height: 21px;"=
><strong>Read More</strong></span></span></span></a>=20
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</tr>=20
</tbody>=20
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<td style=3D"padding-right:5px;text-align:center;width:10=
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tyle=3D"text-decoration: underline; color: #0795bd;" rel=3D"noopener"><stro=
ng>Revenue Enablement through Retail Analytics</strong></a></h1> </td>=20
</tr>=20
</tbody>=20
</table>=20
<table class=3D"paragraph_block" width=3D"100%" border=3D"0"=
cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-tab=
le-lspace: 0pt; mso-table-rspace: 0pt; word-break: break-word;">=20
<tbody>=20
<tr>=20
<td style=3D"padding-left:5px;padding-top:10px;">=20
<div style=3D"color:#393d47;direction:ltr;font-family:Ar=
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;letter-spacing:0px;line-height:150%;text-align:justify;mso-line-height-alt=
:21px;">=20
<p style=3D"margin: 0;"><em>Customer expectations are c=
hanging every day, and retailers must meet those expectations to survive an=
d compete in the market. Retail analytics solutions will help brands unders=
tand their customers up close and comprehensively. Analysing the store data=
will allow retailers to plug operational gaps and transform their store in=
to a sales powerhouse.</em></p>=20
</div> </td>=20
</tr>=20
</tbody>=20
</table>=20
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<tbody>=20
<tr>=20
<td style=3D"padding-bottom:20px;padding-left:5px;padding=
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/span></a>=20
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<td style=3D"padding-left:5px;padding-right:5px;text-align=
:center;width:100%;padding-top:10px;"> <h1 style=3D"margin: 0; color: #0795=
bd; direction: ltr; font-family: Arial, 'Helvetica Neue', Helvetica, sans-s=
erif; font-size: 16px; font-weight: 700; letter-spacing: normal; line-heigh=
t: 120%; text-align: left; margin-top: 0; margin-bottom: 0;"><a href=3D"htt=
p://fmtrack1.denave.com/ls/click?upn=3DChgKqXKfaeCJvxAAADlH3LytoGs0Swgqok-2=
Bz4wZ341w2HqzKr3FyoEuCCJ1eAA5-2BS-2B1vpSlzFZLc5NucKVuOI-2FQWecPFKcdbSrnzljP=
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bnerxDBaoc6DGT2qzWJddd544CDY76MVE9LWCDROspmd1X4dt82b3DjzA2-2FPuSm44Z6F_f9-2=
B8p9iZvmdyIVwKR3oFqiHAmY6L9GizO5CWTeeIPqqrhTMV-2F6vbAtkFT2uHzyiAmdqDlzluMOh=
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ic4-2FqH-2BCE1i-2BJIk-2FuOhTthnE67sctSzJk6aGh9HgORonye0bi-2BAxLftFf1pck-2Bk=
uCpCw0swY5Rb3C5rKoOjwJXg2bcuKAl2d8C31IVKi-2BSudQfEisRV0Atsoe0yhKGDAobOzGOGA=
vXxAhbU05DKdmdohSk2Q-2Fd3lBryUzI2wwOpaS-2FZ-2B3gRo4mu-2B1qdqJaioxnfglubW1sS=
18p4awbxsNht-2FKKTU9JxHit2B8O6ffQcsESz5dAv5v0o9rY-2FLQHbcSVfvgrwwyFtB6ALA1-=
2BREXsbDhkN4M4SbTD5Kg-2BVssn54YNv97Y-2FY4bqKjKIqSgsY6d6jcZH6Mj70ev6KeBO5-2F=
b8a9pMNWOqfX40zXAsD6kZEab0cyVNB76wUtLvM7-2Fwm8BwHpdrfQtjlXL1cKLIw7W0GzgBZYH=
9oDFWIYKrHy1cXJTnkpO7lXkgYLNPT-2BxVAORQb4elwaHCA-2BhywazoYeJ5qyqimFUevgUbNI=
zn60s-2FLPy8xOz8CXBQjPzGonjqot73rJG20G1LAMkK2oaxVhMZg0Co1yMxgbXKEHvVumPdXH4=
XU9zrs7HmfKbXMbElQB74GHrhxg-2BnZQR3dHqLwInQRcK6LR3cLONzm9oiRPoLKDm98KHkx5lC=
WlDA-3D" target=3D"_blank" style=3D"text-decoration: underline; color: #079=
5bd;" rel=3D"noopener">Expanding Brand Reach and Maximizing ROI through Tel=
e and Feet-on-Street Engine</a></h1> </td>=20
</tr>=20
</tbody>=20
</table>=20
<table class=3D"paragraph_block" width=3D"100%" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-tabl=
e-lspace: 0pt; mso-table-rspace: 0pt; word-break: break-word;">=20
<tbody>=20
<tr>=20
<td style=3D"padding-left:5px;padding-right:5px;padding-to=
p:10px;">=20
<div style=3D"color:#393d47;direction:ltr;font-family:Ari=
al, 'Helvetica Neue', Helvetica, sans-serif;font-size:14px;font-weight:400;=
letter-spacing:0px;line-height:150%;text-align:justify;mso-line-height-alt:=
21px;">=20
<p style=3D"margin: 0;"><em>Modern B2B enterprises are l=
everaging a proven blended sales methodology comprising of telesales servic=
es and field marketing services to build lead pipeline and maximize convers=
ions.</em></p>=20
</div> </td>=20
</tr>=20
</tbody>=20
</table>=20
<table class=3D"button_block" width=3D"100%" border=3D"0" cel=
lpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-l=
space: 0pt; mso-table-rspace: 0pt;">=20
<tbody>=20
<tr>=20
<td style=3D"padding-bottom:30px;padding-right:10px;paddin=
g-top:20px;text-align:left;">=20
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1px solid #e3322b;border-bottom:1px solid #e3322b;border-left:1px solid #e3=
322b;padding-top:5px;padding-bottom:5px;font-family:Arial, 'Helvetica Neue'=
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pan style=3D"font-size: 14px; line-height: 21px;" data-mce-style=3D"font-si=
ze: 14px; line-height: 21px;"><strong>Read More</strong></span></span></spa=
n></a>=20
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</tr>=20
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<table class=3D"row-content stack" align=3D"center" border=3D"0" =
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<tbody>=20
<tr class=3D"reverse">=20
<td class=3D"column column-1 first" width=3D"58.33333333333333=
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<table class=3D"heading_block" width=3D"100%" border=3D"0" c=
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<tbody>=20
<tr>=20
<td style=3D"padding-left:5px;padding-right:5px;text-alig=
n:center;width:100%;padding-top:20px;"> <h1 style=3D"margin: 0; color: #079=
5bd; direction: ltr; font-family: Arial, 'Helvetica Neue', Helvetica, sans-=
serif; font-size: 16px; font-weight: 700; letter-spacing: normal; line-heig=
ht: 120%; text-align: left; margin-top: 0; margin-bottom: 0;"><a href=3D"ht=
tp://fmtrack1.denave.com/ls/click?upn=3DChgKqXKfaeCJvxAAADlH3LytoGs0Swgqok-=
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k2Q-2Fd3lBryUzI2wwOpaS-2FZ-2B3gRo4mu-2B1qdqJaioxnfglubW1sS18p4awbxsNht-2FKK=
TU9JxHit2B8O6ffQcsESz5dAv5v0o9rY-2FLQHbcSVfvgrwwyFtB6ALA1-2BREXsbDhkN4M4SbT=
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FFy4PNq6DZlCDs4DilVLQSmofiO8XGWlsMb4QAZ79ukXkayIJoP3Ni2QuC06hM-3D" target=
=3D"_blank" style=3D"text-decoration: underline; color: #0795bd;" rel=3D"no=
opener">5 Demand Gen Strategies for High Quality Leads in Singapore</a></h1=
> </td>=20
</tr>=20
</tbody>=20
</table>=20
<table class=3D"paragraph_block" width=3D"100%" border=3D"0"=
cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-tab=
le-lspace: 0pt; mso-table-rspace: 0pt; word-break: break-word;">=20
<tbody>=20
<tr>=20
<td style=3D"padding-left:5px;padding-right:5px;padding-t=
op:10px;">=20
<div style=3D"color:#393d47;direction:ltr;font-family:Ar=
ial, 'Helvetica Neue', Helvetica, sans-serif;font-size:14px;font-weight:400=
;letter-spacing:0px;line-height:150%;text-align:justify;mso-line-height-alt=
:21px;">=20
<p style=3D"margin: 0;"><em>Traditional B2B lead genera=
tion practices are no longer effective in today=E2=80=99s rapidly evolving =
marketplace. Companies need a robust demand generation strategy to improve =
their lead quality and expand the sales funnel.</em></p>=20
</div> </td>=20
</tr>=20
</tbody>=20
</table>=20
<table class=3D"button_block" width=3D"100%" border=3D"0" ce=
llpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-=
lspace: 0pt; mso-table-rspace: 0pt;">=20
<tbody>=20
<tr>=20
<td style=3D"padding-bottom:20px;padding-left:5px;padding=
-right:10px;padding-top:20px;text-align:left;">=20
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n=3DChgKqXKfaeCJvxAAADlH3LytoGs0Swgqok-2Bz4wZ341yiJxic6wiPu-2BX-2B6C7WaYXgD=
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" style=3D"text-decoration: underline; color: #0795bd;" rel=3D"noopener"><s=
trong>Digital Marketing Checklist Every SMB Should Prepare Before Getting S=
tarted</strong></a></h1> </td>=20
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letter-spacing:0px;line-height:150%;text-align:justify;mso-line-height-alt:=
21px;">=20
<p style=3D"margin: 0;"><em>Here is a guide to help smal=
l and medium businesses get started with in-house digital marketing functio=
n and build expertise from scratch. The first steps to take, best practices=
to follow, and common mistakes to avoid: everything SMBs should know. =
;</em></p>=20
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g-top:20px;text-align:left;">=20
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ecoration:none;display:inline-block;color:#fcfbfb;background-color:#e3322b;=
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<!--[if mso]></center></v:textbox></v:roundrect><![endif]=
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<td style=3D"padding:0 7px 0 7px;"><a href=3D"http://f=
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</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
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</tbody>=20
</table> </td>=20
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</tbody>=20
</table>=20
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