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Subject: Your Weekend Insights | How to Build Data-Driven Digital Marketing
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Content preview: Your weekly dose of industry insights, news, and thought-provoking
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Your weekly dose of industry insights, news, and thought-provoking articles=
for sales and marketing We keep our ear to the ground for the interesting =
stats, insights and discussion points you need to feel in the know. Here ar=
e 5 must reads for your weekend: How to Build Data-Driven Digital Marketing=
Campaigns? Customers today want a high degree of personalization and expec=
t businesses to know who they are and what they want. Irrelevant or untimel=
y messages from businesses get tagged as spam or junk. Without a 360-degree=
view of the target customers and accurate BI analytics based on insights g=
athered both online and offline, there is no working data-driven digital ma=
rketing campaign. Read More Digital Demand Generation Trends for 2022 As co=
mpanies try to recover from the after-shocks of dwindling economic cycle, t=
he need to build strong customer relationships for sustained revenue growth=
is emerging for 2022. However, to do this, they must ensure their digital =
demand generation strategies and processes are evolving in parallel to keep=
pace with changing customer behaviour. Read More 5 Cardinal Rules for B2B =
Telemarketing Success There is intense pressure on telemarketers as the lan=
dscape has become increasingly noisy and competitive. Many enterprises are =
struggling to keep up. Traditional ways of telemarketing are not as effecti=
ve as they used to be. Here are some proven strategies to help them grow th=
e pipeline and drive sales. Read More Top 6 Experiential Marketing Trends f=
or Retailers in 2022 Experiential marketing is set to return as the dominan=
t retail activation strategy in 2022 and beyond. However, a lingering covid=
scare will warrant that companies leverage smart technologies to execute a=
consumer-centric but safe activation campaign. Discover the top retail act=
ivation trends of 2022. Read More Implementing Purchase Intent Data to Supe=
rcharge Your Sales Funnel Purchase intent can help enterprises tap into the=
undiscovered demand and drive a higher volume of qualified leads. However,=
due to limited technical and human expertise, many enterprises fail to imp=
lement the intent data successfully in their sales enablement campaigns. Fi=
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<td class=3D"column column-2" width=3D"58.333333333333336%" st=
yle=3D"mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-weight: 400; text=
-align: left; vertical-align: top; padding-left: 10px; padding-right: 10px;=
border-top: 0px; border-right: 0px; border-bottom: 0px; border-left: 0px;"=
>=20
<table class=3D"heading_block" width=3D"100%" border=3D"0" ce=
llpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-=
lspace: 0pt; mso-table-rspace: 0pt;">=20
<tbody>=20
<tr>=20
<td style=3D"padding-right:5px;text-align:center;width:100=
%;padding-top:10px;"> <h1 style=3D"margin: 0; color: #0795bd; direction: lt=
r; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-size: =
16px; font-weight: 700; letter-spacing: normal; line-height: 120%; text-ali=
gn: left; margin-top: 0; margin-bottom: 0;"><a href=3D"http://fmtrack1.dena=
ve.com/ls/click?upn=3DChgKqXKfaeCJvxAAADlH3LytoGs0Swgqok-2Bz4wZ341y5OMiCLDD=
TcB9l0ipRH-2BTHaCEMy2N4I3LKGFdE2jph3MchsjZu-2BZkJ7xYHY74puCyOzy1eUY-2BgGnI9=
ofYNOnv7672yPv5z6Tdk1k8swxdGEm7zE5WLXRHfQBMgpz4tIVMRkZvI0IhvZBakKH3k4UoWk60=
gTWp00Jv4zMtX3XFT-2FlHy0hLDLFDY3X0OclAx-2BBt5nC0jzoNpPsqGHCGbds3ugEeXJrqtsI=
Si-2FgCrXKdO09x8EU9mjKV7j-2BBCUucHjcuHbcQBcFOAjIVdiXgUs1lsNNYzEISd-2BAlbYMB=
njnNFc5ebkQpHbH4QRB9zG86-2FHPo-3Dqa3L_f9-2B8p9iZvmdyIVwKR3oFqiHAmY6L9GizO5C=
WTeeIPqqrhTMV-2F6vbAtkFT2uHzyiAmdqDlzluMOhl33RtjhHZw8Zb5sv9VtxvHFC2zFS7IyDr=
J1e6pcfWVTNCmvLPV6O9LpLXJaQSo6KNk-2F35OvGkBPavU6W-2BHKeeS9Dod4jXRRsPF0M5wt-=
2B-2Fwk0YtEXCStn7a5UrSUi8PWbpJoGyz3I1r2GYSe6zdCqRZRFB5fIdqu46EomF3SDHtT9LlG=
3BOyl7J87Sg2Z84XCqwad6YCSjMDlq41g3xRsUOnyt7xODtHuWPCMhfcxHtsGTYghYqpbZuE8a5=
kbN2m6-2FwlO7U6D0HY1-2FXvKZ3qfJ8jgz0oWrTIZXysme7a-2FtaitYu9Ggzgv4y3TnhIkSmd=
ObiopNQ1h6mjYOTwmVg0cXGqvM-2FqYGcFp3XlvaZkFW3313TtRoCKtXTdJG1MPHLM3d7UKxYgE=
chqNIhWvjVTXGJKGxYY5flbOon-2FMG0mzEPb4TpNKZCuuLxMHgmUxS4NYVVyo-2BYySEQV8Qip=
rxfX2pBANW-2FTc6SiUm1ULnBubplKEFRFaOm-2BqorKIhqf-2FqqPitdgSkkdeEqMuUb0Z1nfl=
UQ4FaQ215KOQsVuui9Voez9v0t95E7cg3ACQD3gmDUw8fqUCz0R-2FBWLoxnqCRXTtna2KZQrx5=
hbkCrTpB7Oo5F434nRAICInDuTaUGpbEuHB8ldnCXrY2HBNlmvFGZNFCV-2FcU8D7kYxb6sG3hY=
c8en89jTv8LF9no-2Bdgyrso-2BlyjaqM57Ru27vFZ-2BKsphHeMAkbCNlXc0kDf422XxG2yduh=
hXVq13WCDqK0swmw5xlad6Vxk8RILAdUPBQgBNE3kHxgOi0Kzefu-2BJ43fayENTR4EWHp-2FSi=
ntgwdhAONx6i7VGf9B6j1yz5ruMbdayJhh1L8IKPG-2BoeJWwwXdr2pRLXty3PU5hwY-2B8JbZ8=
c43jIm9PaikkgcZ3EuWgSi-2BA4IlvYhayFf0F7uklCTu58VG0J49pVPcXDd2o03Z9GvvEv5pOq=
Zh1S4Fuh0UuD3LtqnfDEEWguGP4ovc-3D" target=3D"_blank" style=3D"text-decorati=
on: underline; color: #0795bd;" rel=3D"noopener"><span class=3D"tinyMce-pla=
ceholder">How to Build Data-Driven Digital Marketing Campaigns?</span></a><=
/h1> </td>=20
</tr>=20
</tbody>=20
</table>=20
<table class=3D"paragraph_block" width=3D"100%" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-tabl=
e-lspace: 0pt; mso-table-rspace: 0pt; word-break: break-word;">=20
<tbody>=20
<tr>=20
<td style=3D"padding-left:5px;padding-top:10px;">=20
<div style=3D"color:#393d47;direction:ltr;font-family:Ari=
al, 'Helvetica Neue', Helvetica, sans-serif;font-size:14px;font-weight:400;=
letter-spacing:0px;line-height:150%;text-align:justify;">=20
<p style=3D"margin: 0;"><em>Customers today want a high =
degree of personalization and expect businesses to know who they are and wh=
at they want. Irrelevant or untimely messages from businesses get tagged as=
spam or junk. Without a 360-degree view of the target customers and accura=
te BI analytics based on insights gathered both online and offline, there i=
s no working data-driven digital marketing campaign.</em></p>=20
</div> </td>=20
</tr>=20
</tbody>=20
</table>=20
<table class=3D"button_block" width=3D"100%" border=3D"0" cel=
lpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-l=
space: 0pt; mso-table-rspace: 0pt;">=20
<tbody>=20
<tr>=20
<td style=3D"padding-bottom:40px;padding-right:10px;paddin=
g-top:20px;text-align:left;">=20
<!--[if mso]><v:roundrect xmlns:v=3D"urn:schemas-microsof=
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ls/click?upn=3DChgKqXKfaeCJvxAAADlH3LytoGs0Swgqok-2Bz4wZ341y5OMiCLDDTcB9l0i=
pRH-2BTHaCEMy2N4I3LKGFdE2jph3MchsjZu-2BZkJ7xYHY74puCyOzy1eUY-2BgGnI9ofYNOnv=
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2FwlO7U6D0HY1-2FXvKZ3qfJ8jgz0oWrTIZXysme7a-2FtaitYu9Ggzgv4y3TnhIkSmdObiopNQ=
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ONx6i7VGf9B6j1yz5pZp8Z5Md22FXJp6cQP738XAsnwBsK-2BrU8hVT7-2FrtpVrRox-2Bve0Qm=
ezhtUNHhusRzChVYTg1e5jtpLOo9ghkbYE2lGw7jhmwlRaTBC2ZMNlNsS59OUP14sEPmv5eDLwM=
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;display:inline-block;color:#fcfbfb;background-color:#e3322b;border-radius:=
0px;width:auto;border-top:1px solid #e3322b;font-weight:400;border-right:1p=
x solid #e3322b;border-bottom:1px solid #e3322b;border-left:1px solid #e332=
2b;padding-top:5px;padding-bottom:5px;font-family:Arial, 'Helvetica Neue', =
Helvetica, sans-serif;text-align:center;mso-border-alt:none;word-break:keep=
-all;"><span style=3D"padding-left:30px;padding-right:30px;font-size:14px;d=
isplay:inline-block;letter-spacing:normal;"><span style=3D"font-size: 16px;=
line-height: 1.5; word-break: break-word; mso-line-height-alt: 24px;"><spa=
n style=3D"font-size: 14px; line-height: 21px;" data-mce-style=3D"font-size=
: 14px; line-height: 21px;"><strong>Read More</strong></span></span></span>=
</a>=20
<!--[if mso]></center></v:textbox></v:roundrect><![endif]=
--> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table>=20
<table class=3D"row row-4" align=3D"center" width=3D"100%" border=3D"=
0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-t=
able-lspace: 0pt; mso-table-rspace: 0pt; background-color: #f5f7f8;">=20
<tbody>=20
<tr>=20
<td>=20
<table class=3D"row-content stack" align=3D"center" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-tabl=
e-lspace: 0pt; mso-table-rspace: 0pt; background-color: #ffffff; color: #00=
0000; width: 655px;" width=3D"655">=20
<tbody>=20
<tr class=3D"reverse">=20
<td class=3D"column column-1 first" width=3D"58.33333333333333=
6%" style=3D"mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-weight: 400=
; text-align: left; vertical-align: top; padding-left: 10px; padding-right:=
10px; border-top: 0px; border-right: 0px; border-bottom: 0px; border-left:=
0px;">=20
<table class=3D"heading_block" width=3D"100%" border=3D"0" ce=
llpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-=
lspace: 0pt; mso-table-rspace: 0pt;">=20
<tbody>=20
<tr>=20
<td style=3D"padding-right:5px;text-align:center;width:100=
%;padding-top:10px;"> <h1 style=3D"margin: 0; color: #0795bd; direction: lt=
r; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-size: =
16px; font-weight: 700; letter-spacing: normal; line-height: 120%; text-ali=
gn: left; margin-top: 0; margin-bottom: 0;"><a href=3D"http://fmtrack1.dena=
ve.com/ls/click?upn=3DChgKqXKfaeCJvxAAADlH3LytoGs0Swgqok-2Bz4wZ341yiJxic6wi=
Pu-2BX-2B6C7WaYXgyo-2FsoIPD-2Fi5tYdGoafr6SGrmwwTqJPT-2B-2B-2FvR2Oa3Gzkf0Dvw=
siiMmL3qbEcBzY6c178ZACxM5Wl3VDGWIx-2Bro-2FTx5zs23YVnGoCMd-2Fc6KpEOJzGldCcB7=
UG-2B7le8JmVCaF9zWKfiGDOoTnOG0-2FGX-2F2PYxwtOhUaUfnxMueKu7ucM55qHovfD3bA-2B=
D0unqMhourLKC8H7PdEbAxmp9uBPYOYX1tucqV-2FODa2FNBbkR-2BrzhtTamhKzqrmNLkYggKJ=
aKIAwQ9jQEpOHmC42mGT-2FtA-3D-3D-gZK_f9-2B8p9iZvmdyIVwKR3oFqiHAmY6L9GizO5CWT=
eeIPqqrhTMV-2F6vbAtkFT2uHzyiAmdqDlzluMOhl33RtjhHZw8Zb5sv9VtxvHFC2zFS7IyDrJ1=
e6pcfWVTNCmvLPV6O9LpLXJaQSo6KNk-2F35OvGkBPavU6W-2BHKeeS9Dod4jXRRsPF0M5wt-2B=
-2Fwk0YtEXCStn7a5UrSUi8PWbpJoGyz3I1r2GYSe6zdCqRZRFB5fIdqu46EomF3SDHtT9LlG3B=
Oyl7J87Sg2Z84XCqwad6YCSjMDlq41g3xRsUOnyt7xODtHuWPCMhfcxHtsGTYghYqpbZuE8a5kb=
N2m6-2FwlO7U6D0HY1-2FXvKZ3qfJ8jgz0oWrTIZXysme7a-2FtaitYu9Ggzgv4y3TnhIkSmdOb=
iopNQ1h6mjYOTwmVg0cXGqvM-2FqYGcFp3XlvaZkFW3313TtRoCKtXTdJG1MPHLM3d7UKxYgEch=
qNIhWvjVTXGJKGxYY5flbOon-2FMG0mzEPb4TpNKZCuuLxMHgmUxS4NYVVyo-2BYySEQV8Qiprx=
fX2pBANW-2FTc6SiUm1ULnBubplKEFRFaOm-2BqorKIhqf-2FqqPitdgSkkdeEqMuUb0Z1nflUQ=
4FaQ215KOQsVuui9Voez9v0t95E7cg3ACQD3gmDUw8fqUCz0R-2FBWLoxnqCRXTtna2KZQrx5hb=
kCrTpB7Oo5F434nRAICInDuTaUGpbEuHB8ldnCXrY2HBNlmvFGZNFCV-2FcU8D7kYxb6sG3hYc8=
en89jTv8LF9no-2Bdgyrso-2BlyjaqM57Ru27vFZ-2BKsphHeMAkbCNlXc0kDf422XxG2yduhhX=
Vq13WCDqK0swmw5xlad6Vxk8RILAdUPBQgBNE3kHxgOi0Kzefu-2BJ43fayENTR4EWHp-2FSint=
gwdhAONx6i7VGf9B6j1yz5shfMoc5sHjnK9dG0CXzPnnjTJIHuzOcYQiMnakm47L4hHXm1YXXCu=
NXoU4yhEZEKy2IwPPk7acBULEkNTV8O3PRZHN-2FtYOk-2Fq52O3lRI3NX4r3XlEYfuJWUT-2Fu=
yGy-2Bpf4izWQNwoNagtOqzbjIZ71w-3D" target=3D"_blank" style=3D"text-decorati=
on: underline; color: #0795bd;" rel=3D"noopener">Digital Demand Generation =
Trends for 2022</a></h1> </td>=20
</tr>=20
</tbody>=20
</table>=20
<table class=3D"paragraph_block" width=3D"100%" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-tabl=
e-lspace: 0pt; mso-table-rspace: 0pt; word-break: break-word;">=20
<tbody>=20
<tr>=20
<td style=3D"padding-left:5px;padding-top:10px;">=20
<div style=3D"color:#393d47;direction:ltr;font-family:Ari=
al, 'Helvetica Neue', Helvetica, sans-serif;font-size:14px;font-weight:400;=
letter-spacing:0px;line-height:150%;text-align:justify;">=20
<p style=3D"margin: 0;"><em>As companies try to recover =
from the after-shocks of dwindling economic cycle, the need to build strong=
customer relationships for sustained revenue growth is emerging for 2022. =
However, to do this, they must ensure their digital demand generation strat=
egies and processes are evolving in parallel to keep pace with changing cus=
tomer behaviour.</em></p>=20
</div> </td>=20
</tr>=20
</tbody>=20
</table>=20
<table class=3D"button_block" width=3D"100%" border=3D"0" cel=
lpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-l=
space: 0pt; mso-table-rspace: 0pt;">=20
<tbody>=20
<tr>=20
<td style=3D"padding-bottom:20px;padding-left:5px;padding-=
right:10px;padding-top:20px;text-align:left;">=20
<!--[if mso]><v:roundrect xmlns:v=3D"urn:schemas-microsof=
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bd; direction: ltr; font-family: Arial, 'Helvetica Neue', Helvetica, sans-s=
erif; font-size: 16px; font-weight: 700; letter-spacing: normal; line-heigh=
t: 120%; text-align: left; margin-top: 0; margin-bottom: 0;"><a href=3D"htt=
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intgwdhAONx6i7VGf9B6j1yz5qmBUuiAdQjZj2wOqw9-2BWpg6thCA0k9wvFivyddSR3uPAVNpD=
rZEXFrmU2KVsKNOFY-2F8As2CB4z6aWPjXc2Aclq-2FF-2FloG0wsFgYo-2FCPDxFrgYpnbtVKI=
kEa0Qww9UoUi9NRVhfzwMz9DrYNQkBBnZPc-3D" target=3D"_blank" style=3D"text-dec=
oration: underline; color: #0795bd;" rel=3D"noopener">5 Cardinal Rules for =
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</tr>=20
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</table>=20
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cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-tabl=
e-lspace: 0pt; mso-table-rspace: 0pt; word-break: break-word;">=20
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p:10px;">=20
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<p style=3D"margin: 0;"><em>There is intense pressure on=
telemarketers as the landscape has become increasingly noisy and competiti=
ve. Many enterprises are struggling to keep up. Traditional ways of telemar=
keting are not as effective as they used to be. Here are some proven strate=
gies to help them grow the pipeline and drive sales.</em></p>=20
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g-top:20px;text-align:left;">=20
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ze: 14px; line-height: 21px;" data-mce-style=3D"font-size: 14px; line-heigh=
t: 21px;"><strong>Read More</strong></span></span></span></a>=20
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--> </td>=20
</tr>=20
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</tr>=20
</tbody>=20
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</tr>=20
</tbody>=20
</table>=20
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0000; width: 655px;" width=3D"655">=20
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<td class=3D"column column-1 first" width=3D"58.33333333333333=
6%" style=3D"mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-weight: 400=
; text-align: left; vertical-align: top; padding-left: 10px; padding-right:=
10px; border-top: 0px; border-right: 0px; border-bottom: 0px; border-left:=
0px;">=20
<table class=3D"heading_block" width=3D"100%" border=3D"0" ce=
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<tr>=20
<td style=3D"padding-left:5px;padding-right:5px;text-align=
:center;width:100%;padding-top:20px;"> <h1 style=3D"margin: 0; color: #0795=
bd; direction: ltr; font-family: Arial, 'Helvetica Neue', Helvetica, sans-s=
erif; font-size: 16px; font-weight: 700; letter-spacing: normal; line-heigh=
t: 120%; text-align: left; margin-top: 0; margin-bottom: 0;"><a href=3D"htt=
p://fmtrack1.denave.com/ls/click?upn=3DChgKqXKfaeCJvxAAADlH3LytoGs0Swgqok-2=
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eK0XMynstxJd0VMC3aja-2Bwx2X8XS-2BIc8EKgzzdo38JzjlrrmLKvXI-3D" target=3D"_bl=
ank" style=3D"text-decoration: underline; color: #0795bd;" rel=3D"noopener"=
>Top 6 Experiential Marketing Trends for Retailers in 2022</a></h1> </td>=20
</tr>=20
</tbody>=20
</table>=20
<table class=3D"paragraph_block" width=3D"100%" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-tabl=
e-lspace: 0pt; mso-table-rspace: 0pt; word-break: break-word;">=20
<tbody>=20
<tr>=20
<td style=3D"padding-left:5px;padding-right:5px;padding-to=
p:10px;">=20
<div style=3D"color:#393d47;direction:ltr;font-family:Ari=
al, 'Helvetica Neue', Helvetica, sans-serif;font-size:14px;font-weight:400;=
letter-spacing:0px;line-height:150%;text-align:justify;">=20
<p style=3D"margin: 0;"><em>Experiential marketing is se=
t to return as the dominant retail activation strategy in 2022 and beyond. =
However, a lingering covid scare will warrant that companies leverage smart=
technologies to execute a consumer-centric but safe activation campaign. D=
iscover the top retail activation trends of 2022.</em></p>=20
</div> </td>=20
</tr>=20
</tbody>=20
</table>=20
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<tr>=20
<td style=3D"padding-bottom:20px;padding-left:5px;padding-=
right:10px;padding-top:20px;text-align:left;">=20
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FJVa3ZjU5lt6nju1w0tIoI-3D" target=3D"_blank" style=3D"text-decoration: unde=
rline; color: #0795bd;" rel=3D"noopener">Implementing Purchase Intent Data =
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</tr>=20
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</table>=20
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<p style=3D"margin: 0;"><em>Purchase intent can help ent=
erprises tap into the undiscovered demand and drive a higher volume of qual=
ified leads. However, due to limited technical and human expertise, many en=
terprises fail to implement the intent data successfully in their sales ena=
blement campaigns. Find out the best-fit solutions to eliminate those chall=
enges and bolster the lead pipeline.</em></p>=20
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g-top:20px;text-align:left;">=20
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<td style=3D"padding:0 7px 0 7px;"><a href=3D"http://f=
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</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table>=20
<!-- End -->=20
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