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Subject: Your Weekend Insights | How to Build Data-Driven Digital Marketing
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To: Purbali Nandy Purbali Nandy <purbali.nandy@wtmwebshop.com>
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Content preview: Your weekly dose of industry insights, news, and thought-provoking
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Your weekly dose of industry insights, news, and thought-provoking articles=
for sales and marketing We keep our ear to the ground for the interesting =
stats, insights and discussion points you need to feel in the know. Here ar=
e 5 must reads for your weekend: How to Build Data-Driven Digital Marketing=
Campaigns? Customers today want a high degree of personalization and expec=
t businesses to know who they are and what they want. Irrelevant or untimel=
y messages from businesses get tagged as spam or junk. Without a 360-degree=
view of the target customers and accurate BI analytics based on insights g=
athered both online and offline, there is no working data-driven digital ma=
rketing campaign. Read More Digital Demand Generation Trends for 2022 As co=
mpanies try to recover from the after-shocks of dwindling economic cycle, t=
he need to build strong customer relationships for sustained revenue growth=
is emerging for 2022. However, to do this, they must ensure their digital =
demand generation strategies and processes are evolving in parallel to keep=
pace with changing customer behaviour. Read More 5 Cardinal Rules for B2B =
Telemarketing Success There is intense pressure on telemarketers as the lan=
dscape has become increasingly noisy and competitive. Many enterprises are =
struggling to keep up. Traditional ways of telemarketing are not as effecti=
ve as they used to be. Here are some proven strategies to help them grow th=
e pipeline and drive sales. Read More Top 6 Experiential Marketing Trends f=
or Retailers in 2022 Experiential marketing is set to return as the dominan=
t retail activation strategy in 2022 and beyond. However, a lingering covid=
scare will warrant that companies leverage smart technologies to execute a=
consumer-centric but safe activation campaign. Discover the top retail act=
ivation trends of 2022. Read More Implementing Purchase Intent Data to Supe=
rcharge Your Sales Funnel Purchase intent can help enterprises tap into the=
undiscovered demand and drive a higher volume of qualified leads. However,=
due to limited technical and human expertise, many enterprises fail to imp=
lement the intent data successfully in their sales enablement campaigns. Fi=
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</tr>=20
</tbody>=20
</table> </td>=20
<td class=3D"column column-2" width=3D"58.333333333333336%" st=
yle=3D"mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-weight: 400; text=
-align: left; vertical-align: top; padding-left: 10px; padding-right: 10px;=
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>=20
<table class=3D"heading_block" width=3D"100%" border=3D"0" ce=
llpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-=
lspace: 0pt; mso-table-rspace: 0pt;">=20
<tbody>=20
<tr>=20
<td style=3D"padding-right:5px;text-align:center;width:100=
%;padding-top:10px;"> <h1 style=3D"margin: 0; color: #0795bd; direction: lt=
r; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-size: =
16px; font-weight: 700; letter-spacing: normal; line-height: 120%; text-ali=
gn: left; margin-top: 0; margin-bottom: 0;"><a href=3D"http://fmtrack1.dena=
ve.com/ls/click?upn=3DChgKqXKfaeCJvxAAADlH3LytoGs0Swgqok-2Bz4wZ341y5OMiCLDD=
TcB9l0ipRH-2BTHaCEMy2N4I3LKGFdE2jph3MchsjZu-2BZkJ7xYHY74puCyOzy1eUY-2BgGnI9=
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AnH3q9EWzDcEZ6-2B3uOUkvvwUtI-3DQ9wn_Rtul-2BRbYkqmUnIBkKBoY8eKWQnMp6RrTyV-2B=
3svpOFnX4maR0AGAt5xqt6Qbbskklf1F9qKVfEJB4PfI7xkwKW5OZF4helLUFs5ByFgfEWnbWeB=
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AmWcAf4DHR4FlT9QhbSBAxq8irsGNUpCNOkHc6dpBcT-2Bm6qe7dXYS719tjOJ1c5lfeKWlPLim=
yZfdAsl0qhJZk8rEDDTZMsYrsS9Wu07nZVQUjc-2Bwa-2BpDaDBHgQUw-2F7Q-2Fx-2F9xCQpng=
pVeue-2BEA5BiiiKt9WN0VhaC7nJGBQ3yIEG5K18vtva-2Bicq1azOXBDL2bk4Fo-2Bt1rRueg4=
9ljWib-2FZHsVbozfq4aOkMIidYsNPpWq2ESEHMe9Rw-2F5AwAdAKgAdFJLk5nCCdpfB4-2BJcG=
MbfI8dmvGPXVvRa7w-2FjfljxSGCYXbUvnmRXTSH9LBbh64p54wGD8DbTl0fVoapnSdv27J-2B2=
Sign31h-2FtatBeXQngew-2BI3pe8KoQ0KXV1-2FZY5T7VK2EflW910iYz7OOUeZFSEgwmnzYCT=
lIgoztVqb1dNRzYdT-2BMjxTAS7QFAXqrypzNfir9U4v8GuY6oeYdbdki6Q5zHchxZfKIRNENJF=
ZY7sjMODnhs-2FQNvLW4qo2Pc7Rxvsr6xMyVcpkw71t4juxr5NRdUCF5LDnJFhiF1kiEEDmnxVj=
yyNu6UBcPlmY-2FwMs5HB1DJ8IxnsowxiW-2BO43WU-3D" target=3D"_blank" style=3D"t=
ext-decoration: underline; color: #0795bd;" rel=3D"noopener"><span class=3D=
"tinyMce-placeholder">How to Build Data-Driven Digital Marketing Campaigns?=
</span></a></h1> </td>=20
</tr>=20
</tbody>=20
</table>=20
<table class=3D"paragraph_block" width=3D"100%" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-tabl=
e-lspace: 0pt; mso-table-rspace: 0pt; word-break: break-word;">=20
<tbody>=20
<tr>=20
<td style=3D"padding-left:5px;padding-top:10px;">=20
<div style=3D"color:#393d47;direction:ltr;font-family:Ari=
al, 'Helvetica Neue', Helvetica, sans-serif;font-size:14px;font-weight:400;=
letter-spacing:0px;line-height:150%;text-align:justify;">=20
<p style=3D"margin: 0;"><em>Customers today want a high =
degree of personalization and expect businesses to know who they are and wh=
at they want. Irrelevant or untimely messages from businesses get tagged as=
spam or junk. Without a 360-degree view of the target customers and accura=
te BI analytics based on insights gathered both online and offline, there i=
s no working data-driven digital marketing campaign.</em></p>=20
</div> </td>=20
</tr>=20
</tbody>=20
</table>=20
<table class=3D"button_block" width=3D"100%" border=3D"0" cel=
lpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-l=
space: 0pt; mso-table-rspace: 0pt;">=20
<tbody>=20
<tr>=20
<td style=3D"padding-bottom:40px;padding-right:10px;paddin=
g-top:20px;text-align:left;">=20
<!--[if mso]><v:roundrect xmlns:v=3D"urn:schemas-microsof=
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E3EB5gDvPQrIe0a4ejYYmjZAZDzVV-2BU-3D" target=3D"_blank" style=3D"text-decor=
ation:none;display:inline-block;color:#fcfbfb;background-color:#e3322b;bord=
er-radius:0px;width:auto;border-top:1px solid #e3322b;font-weight:400;borde=
r-right:1px solid #e3322b;border-bottom:1px solid #e3322b;border-left:1px s=
olid #e3322b;padding-top:5px;padding-bottom:5px;font-family:Arial, 'Helveti=
ca Neue', Helvetica, sans-serif;text-align:center;mso-border-alt:none;word-=
break:keep-all;"><span style=3D"padding-left:30px;padding-right:30px;font-s=
ize:14px;display:inline-block;letter-spacing:normal;"><span style=3D"font-s=
ize: 16px; line-height: 1.5; word-break: break-word; mso-line-height-alt: 2=
4px;"><span style=3D"font-size: 14px; line-height: 21px;" data-mce-style=3D=
"font-size: 14px; line-height: 21px;"><strong>Read More</strong></span></sp=
an></span></a>=20
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</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table>=20
<table class=3D"row row-4" align=3D"center" width=3D"100%" border=3D"=
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<tbody>=20
<tr>=20
<td>=20
<table class=3D"row-content stack" align=3D"center" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-tabl=
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0000; width: 655px;" width=3D"655">=20
<tbody>=20
<tr class=3D"reverse">=20
<td class=3D"column column-1 first" width=3D"58.33333333333333=
6%" style=3D"mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-weight: 400=
; text-align: left; vertical-align: top; padding-left: 10px; padding-right:=
10px; border-top: 0px; border-right: 0px; border-bottom: 0px; border-left:=
0px;">=20
<table class=3D"heading_block" width=3D"100%" border=3D"0" ce=
llpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-=
lspace: 0pt; mso-table-rspace: 0pt;">=20
<tbody>=20
<tr>=20
<td style=3D"padding-right:5px;text-align:center;width:100=
%;padding-top:10px;"> <h1 style=3D"margin: 0; color: #0795bd; direction: lt=
r; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-size: =
16px; font-weight: 700; letter-spacing: normal; line-height: 120%; text-ali=
gn: left; margin-top: 0; margin-bottom: 0;"><a href=3D"http://fmtrack1.dena=
ve.com/ls/click?upn=3DChgKqXKfaeCJvxAAADlH3LytoGs0Swgqok-2Bz4wZ341yiJxic6wi=
Pu-2BX-2B6C7WaYXgyo-2FsoIPD-2Fi5tYdGoafr6SGrmwwTqJPT-2B-2B-2FvR2Oa3Gzkf0Dvw=
siiMmL3qbEcBzY6c178ZACxM5Wl3VDGWIx-2Bro-2FTx5zs23YVnGoCMd-2Fc6KpEOJzGldCcB7=
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u95gGFjw-2BSHKiUO9iS-2BBtkITA-3D-3D5_8z_Rtul-2BRbYkqmUnIBkKBoY8eKWQnMp6RrTy=
V-2B3svpOFnX4maR0AGAt5xqt6Qbbskklf1F9qKVfEJB4PfI7xkwKW5OZF4helLUFs5ByFgfEWn=
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tLhaz8a0s0L83mD-2F3XT0zmsk2NEGAgXmyyDyYOJ0ZxZdUHtUVS5ydniv3AJR3IwCEVxs88Ucm=
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TQmFX8R4Sy6VKLGVXbQ0jhVBPgeRzMetK6MkWBNl1jWCDBx8EkvsnTZkbxqUzD9zx3XGi4cGGkJ=
nq4POH-2F6m1p19GRSqhURR1U6g9mNDJSkgzk1-2BzhSEIHkxUOSIolOubczdLf7PLQXaOSTzW-=
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QpngpVeue-2BEA5BiiiKt9WN0VhaC7nJGBQ3yIEG5K18vtva-2Bicq1azOXBDL2bk4Fo-2Bt1rR=
ueg49ljWib-2FZHsVbozfq4aOkMIidYsNPpWq2ESEHMe9Rw-2F5AwAdAKgAdFJLk5nCCdpfB4-2=
BJcGMbfI8dmvGPXVvRa7w-2FjfljxSGCYXbUvnmRXTSH9LBbh64p54wGD8DbTl0fVoapnSdv27J=
-2B2Sign31h-2FtatBeXQngew-2BI3pe8KoQ0KXV1-2FZY5T7VK2EflW910iYz7OOUeZFSEgwmn=
zYCTlIgoztVqb1dNRzYdT-2BMjxTAS7QFAXqrypzFgbqIRZjlQZ9wM3kVhOynEXXiRPmOjFecL2=
C0Cyn3oKLVovm-2B7pDC2QWHGftlFF8jZPKEk-2FKxrO3pN0cuUSa6zosGzZt-2BPprqeCFI2eA=
BRMjNy1-2FvvBKBEc0eY5PaBd5bFsSZJ3kFjXzrGMfepNZN4-3D" target=3D"_blank" styl=
e=3D"text-decoration: underline; color: #0795bd;" rel=3D"noopener">Digital =
Demand Generation Trends for 2022</a></h1> </td>=20
</tr>=20
</tbody>=20
</table>=20
<table class=3D"paragraph_block" width=3D"100%" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-tabl=
e-lspace: 0pt; mso-table-rspace: 0pt; word-break: break-word;">=20
<tbody>=20
<tr>=20
<td style=3D"padding-left:5px;padding-top:10px;">=20
<div style=3D"color:#393d47;direction:ltr;font-family:Ari=
al, 'Helvetica Neue', Helvetica, sans-serif;font-size:14px;font-weight:400;=
letter-spacing:0px;line-height:150%;text-align:justify;">=20
<p style=3D"margin: 0;"><em>As companies try to recover =
from the after-shocks of dwindling economic cycle, the need to build strong=
customer relationships for sustained revenue growth is emerging for 2022. =
However, to do this, they must ensure their digital demand generation strat=
egies and processes are evolving in parallel to keep pace with changing cus=
tomer behaviour.</em></p>=20
</div> </td>=20
</tr>=20
</tbody>=20
</table>=20
<table class=3D"button_block" width=3D"100%" border=3D"0" cel=
lpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-l=
space: 0pt; mso-table-rspace: 0pt;">=20
<tbody>=20
<tr>=20
<td style=3D"padding-bottom:20px;padding-left:5px;padding-=
right:10px;padding-top:20px;text-align:left;">=20
<!--[if mso]><v:roundrect xmlns:v=3D"urn:schemas-microsof=
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<td style=3D"padding-left:5px;padding-right:5px;text-align=
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bd; direction: ltr; font-family: Arial, 'Helvetica Neue', Helvetica, sans-s=
erif; font-size: 16px; font-weight: 700; letter-spacing: normal; line-heigh=
t: 120%; text-align: left; margin-top: 0; margin-bottom: 0;"><a href=3D"htt=
p://fmtrack1.denave.com/ls/click?upn=3DChgKqXKfaeCJvxAAADlH3LytoGs0Swgqok-2=
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CXyB4FPjn6IFyT2OIlb8ZJM2tuPs3dhlil2Lk5Msl14-3D" target=3D"_blank" style=3D"=
text-decoration: underline; color: #0795bd;" rel=3D"noopener">5 Cardinal Ru=
les for B2B Telemarketing Success</a></h1> </td>=20
</tr>=20
</tbody>=20
</table>=20
<table class=3D"paragraph_block" width=3D"100%" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-tabl=
e-lspace: 0pt; mso-table-rspace: 0pt; word-break: break-word;">=20
<tbody>=20
<tr>=20
<td style=3D"padding-left:5px;padding-right:5px;padding-to=
p:10px;">=20
<div style=3D"color:#393d47;direction:ltr;font-family:Ari=
al, 'Helvetica Neue', Helvetica, sans-serif;font-size:14px;font-weight:400;=
letter-spacing:0px;line-height:150%;text-align:justify;">=20
<p style=3D"margin: 0;"><em>There is intense pressure on=
telemarketers as the landscape has become increasingly noisy and competiti=
ve. Many enterprises are struggling to keep up. Traditional ways of telemar=
keting are not as effective as they used to be. Here are some proven strate=
gies to help them grow the pipeline and drive sales.</em></p>=20
</div> </td>=20
</tr>=20
</tbody>=20
</table>=20
<table class=3D"button_block" width=3D"100%" border=3D"0" cel=
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<tr>=20
<td style=3D"padding-bottom:30px;padding-right:10px;paddin=
g-top:20px;text-align:left;">=20
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an style=3D"padding-left:30px;padding-right:30px;font-size:14px;display:inl=
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ht: 1.5; word-break: break-word; mso-line-height-alt: 24px;"><span style=3D=
"font-size: 14px; line-height: 21px;" data-mce-style=3D"font-size: 14px; li=
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<td>=20
<table class=3D"row-content stack" align=3D"center" border=3D"0" =
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<table class=3D"heading_block" width=3D"100%" border=3D"0" ce=
llpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-=
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<tbody>=20
<tr>=20
<td style=3D"padding-left:5px;padding-right:5px;text-align=
:center;width:100%;padding-top:20px;"> <h1 style=3D"margin: 0; color: #0795=
bd; direction: ltr; font-family: Arial, 'Helvetica Neue', Helvetica, sans-s=
erif; font-size: 16px; font-weight: 700; letter-spacing: normal; line-heigh=
t: 120%; text-align: left; margin-top: 0; margin-bottom: 0;"><a href=3D"htt=
p://fmtrack1.denave.com/ls/click?upn=3DChgKqXKfaeCJvxAAADlH3LytoGs0Swgqok-2=
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=3D"_blank" style=3D"text-decoration: underline; color: #0795bd;" rel=3D"no=
opener">Top 6 Experiential Marketing Trends for Retailers in 2022</a></h1> =
</td>=20
</tr>=20
</tbody>=20
</table>=20
<table class=3D"paragraph_block" width=3D"100%" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-tabl=
e-lspace: 0pt; mso-table-rspace: 0pt; word-break: break-word;">=20
<tbody>=20
<tr>=20
<td style=3D"padding-left:5px;padding-right:5px;padding-to=
p:10px;">=20
<div style=3D"color:#393d47;direction:ltr;font-family:Ari=
al, 'Helvetica Neue', Helvetica, sans-serif;font-size:14px;font-weight:400;=
letter-spacing:0px;line-height:150%;text-align:justify;">=20
<p style=3D"margin: 0;"><em>Experiential marketing is se=
t to return as the dominant retail activation strategy in 2022 and beyond. =
However, a lingering covid scare will warrant that companies leverage smart=
technologies to execute a consumer-centric but safe activation campaign. D=
iscover the top retail activation trends of 2022.</em></p>=20
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</tr>=20
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</table>=20
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<tr>=20
<td style=3D"padding-bottom:20px;padding-left:5px;padding-=
right:10px;padding-top:20px;text-align:left;">=20
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n=3DChgKqXKfaeCJvxAAADlH3LytoGs0Swgqok-2Bz4wZ341wtZhyhfX2Oh8tVdKd69JGNE9ObE=
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gew-2BI3pe8KoQ0KXV1-2FZY5T7VK2EflW910iYz7OOUeZFSEgwmnzYCTlIgoztVqb1dNRzYdT-=
2BMjxTAS7QFAXqrypzN1hPwfR-2B9xZ3bsTpTKvuqKOdi52AsgQ7lJU-2BSgwwxRYzfWS1q4JKf=
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MM8qienTGIgKnWJcaQ2jFaRghL2U-3D" target=3D"_blank" style=3D"text-decoration=
: underline; color: #0795bd;" rel=3D"noopener">Implementing Purchase Intent=
Data to Supercharge Your Sales Funnel</a></h1> </td>=20
</tr>=20
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</table>=20
<table class=3D"paragraph_block" width=3D"100%" border=3D"0" =
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letter-spacing:0px;line-height:150%;text-align:justify;">=20
<p style=3D"margin: 0;"><em>Purchase intent can help ent=
erprises tap into the undiscovered demand and drive a higher volume of qual=
ified leads. However, due to limited technical and human expertise, many en=
terprises fail to implement the intent data successfully in their sales ena=
blement campaigns. Find out the best-fit solutions to eliminate those chall=
enges and bolster the lead pipeline.</em></p>=20
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g-top:20px;text-align:left;">=20
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</tbody>=20
</table> </td>=20
</tr>=20
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</table>=20
<!-- End -->=20
<div style=3D"font-size: 10px;line-height: 12px;background: white;padding=
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<p style=3D"font-size: 10px; line-height: 12px; text-align: center;"> <s=
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ssage sent by Denave at 2nd floor, A- 154A, Sector 63, 201307,Noida, Uttar =
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