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From: Denave <marketing@denave.com>
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Subject: Your Weekend Insights | 6 Ways to Integrate Offline & Online
Marketing for Business Growth
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To: Purbali Nandy Purbali Nandy <purbali.nandy@wtmwebshop.com>
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Content preview: Your weekly dose of industry insights, news, and thought-provoking
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Your weekly dose of industry insights, news, and thought-provoking articles=
for sales and marketing We keep our ear to the ground for the interesting =
stats, insights and discussion points you need to feel in the know. Here ar=
e 5 must reads for your weekend: Expert Talks | Rethinking Data from the Pr=
ism of B2B Sales and Marketing Joy Nandi, Global Head- Intelligent Data Ser=
vices, Denave, shared his expert insights on the need and importance of zer=
o-party, first-party & third-party data among modern enterprises. He also h=
ighlighted the industry expertise that third-party data vendors provide to =
B2B companies in helping them orchestrate a standardized, accurate, contact=
able, and relevant marketing database. Watch Now Why 2022 will be the Year =
to Building Sustainable Customer Relationships? As companies recover from t=
he after-shocks of the covid-19 pandemic, there will be a strong need to bu=
ild strong customer relationships for sustained revenue growth in 2022. The=
y must ensure that digital demand generation strategies and processes evolv=
e with changing customer behaviour. Read More Are Dark Stores the Future of=
Retail? Dark stores are micro-fulfilment centres designed to provide hyper=
-local deliveries for online and call-in orders. The trend to establish dar=
k stores have picked pace in competitive markets, especially among FMCG, OE=
M, and grocery brands. However, like other good things, dark stores also co=
me with their fair share of challenges, including the need for technology a=
nd retail automation infrastructure. Read More 6 Ways to Integrate Offline =
& Online Marketing for Business Growth Online retail is here to stay, but b=
rick-and-mortar stores will play a crucial role in omnichannel distribution=
networks of retailers and vertically integrated brands. It will be central=
to experiential marketing plans of retailers and delivering personalized b=
uying experiences to customers. Read More Expert Talks- Decoding the Essent=
ials of Retail Businesses in 2022 & Beyond Illuminating insights in our new=
Leadership Video Series, Sunil Munshi, CEO-APAC, Denave, answered some per=
tinent questions about the state of the retail industry in the last two yea=
rs and deciphered the path to sales success for brands in an omnichannel la=
ndscape. Furthermore, he dived deep into how technology will transform the =
retail experience and make it more immersive and engaging for the consumers=
. Watch Now Message sent by Denave at 2nd floor, A- 154A, Sector 63, 201307=
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29.png" style=3D"display: block; height: auto; border: 0; width: 249px; max=
-width: 100%;" width=3D"249" alt=3D"blog 1" title=3D"blog 1">=20
</div> </td>=20
</tr>=20
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yle=3D"mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-weight: 400; text=
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>=20
<table class=3D"heading_block" width=3D"100%" border=3D"0" ce=
llpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-=
lspace: 0pt; mso-table-rspace: 0pt;">=20
<tbody>=20
<tr>=20
<td style=3D"padding-right:5px;text-align:center;width:100=
%;padding-top:10px;"> <h1 style=3D"margin: 0; color: #0795bd; direction: lt=
r; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-size: =
16px; font-weight: 700; letter-spacing: normal; line-height: 120%; text-ali=
gn: left; margin-top: 0; margin-bottom: 0;"><a href=3D"http://fmtrack1.dena=
ve.com/ls/click?upn=3DChgKqXKfaeCJvxAAADlH3PSifN9Fpkz344Cs-2B0BL4zP3nKDQFMD=
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V6uqPsOlJ7Z2PPw4T8g0b9n-2FUq7pqf-2BIc475gWQqBoynBzEBMaUUVEjtukGp3oQ1ioNqdCt=
1A6kPGhd9qtXrFR1hII7UCNmJN0elF6axBk0dJAT5Jh8xXUkhgPYIlVLGX3yWXW0EFGgwX0ioq7=
ErfdEBUpWMEIikCBu0wueEBf8vgXD9tgvwDEFTMTimCDGfBZfMmLqnQe1vyPMfAf4ObMIs0Jnmi=
P-2Ff7k4gqHxlGWN8BhEWZ9zbdvQks8WJ0sNVLqdtWvsuGHf6fUO0j3MUtNaX8ze1ppCjujSUBy=
gU7Vmd9nh7rD-2Bh7Z2Nedfu04-2BgegpMkwO2tcs-3D" target=3D"_blank" style=3D"te=
xt-decoration: underline; color: #0795bd;" rel=3D"noopener"><span class=3D"=
tinyMce-placeholder">Expert Talks | Rethinking Data from the Prism of B2B S=
ales and Marketing</span></a></h1> </td>=20
</tr>=20
</tbody>=20
</table>=20
<table class=3D"paragraph_block" width=3D"100%" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-tabl=
e-lspace: 0pt; mso-table-rspace: 0pt; word-break: break-word;">=20
<tbody>=20
<tr>=20
<td style=3D"padding-left:5px;padding-top:10px;">=20
<div style=3D"color:#393d47;direction:ltr;font-family:Ari=
al, 'Helvetica Neue', Helvetica, sans-serif;font-size:14px;font-weight:400;=
letter-spacing:0px;line-height:150%;text-align:justify;">=20
<p style=3D"margin: 0;"><em>Joy Nandi, Global Head- Inte=
lligent Data Services, Denave, shared his expert insights on the need and i=
mportance of zero-party, first-party & third-party data among modern en=
terprises. He also highlighted the industry expertise that third-party data=
vendors provide to B2B companies in helping them orchestrate a standardize=
d, accurate, contactable, and relevant marketing database.</em></p>=20
</div> </td>=20
</tr>=20
</tbody>=20
</table>=20
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lpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-l=
space: 0pt; mso-table-rspace: 0pt;">=20
<tbody>=20
<tr>=20
<td style=3D"padding-bottom:40px;padding-right:10px;paddin=
g-top:20px;text-align:left;">=20
<!--[if mso]><v:roundrect xmlns:v=3D"urn:schemas-microsof=
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p:1px solid #e3322b;font-weight:400;border-right:1px solid #e3322b;border-b=
ottom:1px solid #e3322b;border-left:1px solid #e3322b;padding-top:5px;paddi=
ng-bottom:5px;font-family:Arial, 'Helvetica Neue', Helvetica, sans-serif;te=
xt-align:center;mso-border-alt:none;word-break:keep-all;"><span style=3D"pa=
dding-left:30px;padding-right:30px;font-size:14px;display:inline-block;lett=
er-spacing:normal;"><span style=3D"font-size: 16px; line-height: 1.5; word-=
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px; line-height: 21px;" data-mce-style=3D"font-size: 14px; line-height: 21p=
x;"><strong>Watch Now</strong></span></span></span></a>=20
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--> </td>=20
</tr>=20
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</tr>=20
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</tr>=20
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</table>=20
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<tr>=20
<td>=20
<table class=3D"row-content stack" align=3D"center" border=3D"0" =
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0000; width: 655px;" width=3D"655">=20
<tbody>=20
<tr class=3D"reverse">=20
<td class=3D"column column-1 first" width=3D"58.33333333333333=
6%" style=3D"mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-weight: 400=
; text-align: left; vertical-align: top; padding-left: 10px; padding-right:=
10px; border-top: 0px; border-right: 0px; border-bottom: 0px; border-left:=
0px;">=20
<table class=3D"heading_block" width=3D"100%" border=3D"0" ce=
llpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-=
lspace: 0pt; mso-table-rspace: 0pt;">=20
<tbody>=20
<tr>=20
<td style=3D"padding-right:5px;text-align:center;width:100=
%;padding-top:10px;"> <h1 style=3D"margin: 0; color: #0795bd; direction: lt=
r; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-size: =
16px; font-weight: 700; letter-spacing: normal; line-height: 120%; text-ali=
gn: left; margin-top: 0; margin-bottom: 0;"><a href=3D"http://fmtrack1.dena=
ve.com/ls/click?upn=3DChgKqXKfaeCJvxAAADlH3LytoGs0Swgqok-2Bz4wZ341zxZ5-2FEj=
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cMrQ1VrQ06bydPO4iOHzhxcZutUR-2F7uyHhDSWB1Hc2ae5GTFMgKreIFpKtmjCR1fGO0zymRnN=
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g5gxY14OA6K7mRLdzUYC1mAJKrVNMh2oWpnCBUkrrGeI-2FogHvG5fcqLzxrrv3h-2BHbrPigKx=
sRHwzZdZfb9wSMhh8J0-2BpRGgGJXiPWR9oQ3RhSF2AEKPwuasX2jAP9VOYp3-2Ff5wQYgZBjDh=
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dCt1A6kPGhd9qtXrFR1hII7UCNmJN0elF6axBk0dJAT5Jh8xXUkhgPYIlVLGX3yWXW0EFGgwX0i=
oq7ErfdEBUpWMEIikCBu0wueEBf8vgXD9tgvwDNIUqJZhTg9GHMdp5s3eAz5I2xyHNptlBjxerj=
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"text-decoration: underline; color: #0795bd;" rel=3D"noopener">Why 2022 wil=
l be the Year to Building Sustainable Customer Relationships?</a></h1> </td=
>=20
</tr>=20
</tbody>=20
</table>=20
<table class=3D"paragraph_block" width=3D"100%" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-tabl=
e-lspace: 0pt; mso-table-rspace: 0pt; word-break: break-word;">=20
<tbody>=20
<tr>=20
<td style=3D"padding-left:5px;padding-top:10px;">=20
<div style=3D"color:#393d47;direction:ltr;font-family:Ari=
al, 'Helvetica Neue', Helvetica, sans-serif;font-size:14px;font-weight:400;=
letter-spacing:0px;line-height:150%;text-align:justify;">=20
<p style=3D"margin: 0;"><em>As companies recover from th=
e after-shocks of the covid-19 pandemic, there will be a strong need to bui=
ld strong customer relationships for sustained revenue growth in 2022. They=
must ensure that digital demand generation strategies and processes evolve=
with changing customer behaviour.</em></p>=20
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</tr>=20
</tbody>=20
</table>=20
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lpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-l=
space: 0pt; mso-table-rspace: 0pt;">=20
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<tr>=20
<td style=3D"padding-bottom:20px;padding-left:5px;padding-=
right:10px;padding-top:20px;text-align:left;">=20
<!--[if mso]><v:roundrect xmlns:v=3D"urn:schemas-microsof=
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erif; font-size: 16px; font-weight: 700; letter-spacing: normal; line-heigh=
t: 120%; text-align: left; margin-top: 0; margin-bottom: 0;"><a href=3D"htt=
p://fmtrack1.denave.com/ls/click?upn=3DChgKqXKfaeCJvxAAADlH3LytoGs0Swgqok-2=
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n: underline; color: #0795bd;" rel=3D"noopener"><strong>Are Dark Stores the=
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</tr>=20
</tbody>=20
</table>=20
<table class=3D"paragraph_block" width=3D"100%" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-tabl=
e-lspace: 0pt; mso-table-rspace: 0pt; word-break: break-word;">=20
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<tr>=20
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p:10px;">=20
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al, 'Helvetica Neue', Helvetica, sans-serif;font-size:14px;font-weight:400;=
letter-spacing:0px;line-height:150%;text-align:justify;">=20
<p style=3D"margin: 0;"><em>Dark stores are micro-fulfil=
ment centres designed to provide hyper-local deliveries for online and call=
-in orders. The trend to establish dark stores have picked pace in competit=
ive markets, especially among FMCG, OEM, and grocery brands. However, like =
other good things, dark stores also come with their fair share of challenge=
s, including the need for technology and retail automation infrastructure.<=
/em></p>=20
</div> </td>=20
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<tr>=20
<td style=3D"padding-bottom:30px;padding-right:10px;paddin=
g-top:20px;text-align:left;">=20
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"><strong>Read More</strong></span></span></span></a>=20
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</tbody>=20
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<table class=3D"heading_block" width=3D"100%" border=3D"0" ce=
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<td style=3D"padding-left:5px;padding-right:5px;text-align=
:center;width:100%;padding-top:20px;"> <h1 style=3D"margin: 0; color: #0795=
bd; direction: ltr; font-family: Arial, 'Helvetica Neue', Helvetica, sans-s=
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style=3D"text-decoration: underline; color: #0795bd;" rel=3D"noopener"><st=
rong>6 Ways to Integrate Offline & Online Marketing for Business Growth=
</strong></a></h1> </td>=20
</tr>=20
</tbody>=20
</table>=20
<table class=3D"paragraph_block" width=3D"100%" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-tabl=
e-lspace: 0pt; mso-table-rspace: 0pt; word-break: break-word;">=20
<tbody>=20
<tr>=20
<td style=3D"padding-left:5px;padding-right:5px;padding-to=
p:10px;">=20
<div style=3D"color:#393d47;direction:ltr;font-family:Ari=
al, 'Helvetica Neue', Helvetica, sans-serif;font-size:14px;font-weight:400;=
letter-spacing:0px;line-height:150%;text-align:justify;">=20
<p style=3D"margin: 0;"><em>Online retail is here to sta=
y, but brick-and-mortar stores will play a crucial role in omnichannel dist=
ribution networks of retailers and vertically integrated brands. It will be=
central to experiential marketing plans of retailers and delivering person=
alized buying experiences to customers.</em></p>=20
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</tr>=20
</tbody>=20
</table>=20
<table class=3D"button_block" width=3D"100%" border=3D"0" cel=
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space: 0pt; mso-table-rspace: 0pt;">=20
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<tr>=20
<td style=3D"padding-bottom:20px;padding-left:5px;padding-=
right:10px;padding-top:20px;text-align:left;">=20
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<td style=3D"padding:0 7px 0 7px;"><a href=3D"http://f=
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</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
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</tr>=20
</tbody>=20
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</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table>=20
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